Libertarian Activists Just Upped Their Web Game | Motherboard - Meghan Neal:
March 5, 2014 - "In 2012, the Obama campaign's unprecedented use of social media encouraged 600,000 activists to contact 5 million people asking them to get involved, with an impressive 20 percent success rate....
"'It was amazing. It was innovative. It was exciting,' Evan Feinberg, president of the conservative political advocacy group Generation Opportunity told me over the phone.
"'We've learned from that.'
"Based in DC, GenOpp is technically a nonpartisan organization, but is funded by the Koch brothers and lobbies for typically right wing, libertarian policies like small government and lower taxes. The group gave Motherboard a first look at its newly launched advocacy website Free the Future, an action-oriented platform boasting all the webby, supposedly Gen Y-friendly functionality that helped carry the president to the White House.
"All the usual players are there: personalized content, targeted social sharing, a mobile-friendly responsive design, Facebook, Twitter, and Google+ integration, and language trying too hard to be hip (to comment, users click on 'drop some knowledge'). Coming up in V2 is gamification and user-generated content."
Read more: http://motherboard.vice.com/read/libertarian-activists-just-upped-their-web-game
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March 5, 2014 - "In 2012, the Obama campaign's unprecedented use of social media encouraged 600,000 activists to contact 5 million people asking them to get involved, with an impressive 20 percent success rate....
"'It was amazing. It was innovative. It was exciting,' Evan Feinberg, president of the conservative political advocacy group Generation Opportunity told me over the phone.
"'We've learned from that.'
"Based in DC, GenOpp is technically a nonpartisan organization, but is funded by the Koch brothers and lobbies for typically right wing, libertarian policies like small government and lower taxes. The group gave Motherboard a first look at its newly launched advocacy website Free the Future, an action-oriented platform boasting all the webby, supposedly Gen Y-friendly functionality that helped carry the president to the White House.
"All the usual players are there: personalized content, targeted social sharing, a mobile-friendly responsive design, Facebook, Twitter, and Google+ integration, and language trying too hard to be hip (to comment, users click on 'drop some knowledge'). Coming up in V2 is gamification and user-generated content."
Read more: http://motherboard.vice.com/read/libertarian-activists-just-upped-their-web-game
'via Blog this'
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