Social media platform X and video-sharing platform Rumble are suing the World Federation Advertisers (WFA), alleging that the WFA's Global Alliance for a Responsible Media initiative was an illegal conspiracy to restrain trade.
August 6, 2024 – "Rumble (NASDAQ:RUM), the video-sharing platform and cloud services provider, announced that it has joined the social media platform X to file antitrust lawsuits alleging a conspiracy to withhold advertising revenue from Rumble and other digital media platforms. In its filing in the U.S. District Court for the Northern District of Texas, Rumble named as defendants the World Federation of Advertisers (WFA), as well as the advertising agency WPP and its subsidiary GroupM Worldwide.
"The conspiracy centers around an initiative called the Global Alliance for Responsible Media (GARM), created by the WFA, that established arbitrary standards for the content on digital platforms where its members may want to advertise. GARM used those one-size-fits-all standards to perpetrate an advertiser boycott against Rumble and other platforms.
"The unlawful conduct alleged by Rumble is also the subject of an ongoing investigation by the U.S. House Judiciary Committee in Congress. An interim committee staff report issued in July found that the way GARM has operated in this regard 'is likely illegal under the antitrust laws and threatens fundamental American freedoms.'
"Rumble is seeking a declaration that the defendants’ conduct is illegal, a permanent injunction against the continued conduct, damages, interest, and legal fees, among other relief....
"Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com."
No comments:
Post a Comment