Sunday, April 17, 2011

Atlas Shrugged movie boosts book to #4 on Amazon bestseller list

Atlas Shrugged Movie Boosts Book to #4 on Amazon Bestseller List - Marc E. Babej - Strategic Marketing - Forbes - Apr. 17, 2011:

"The $10 million film Atlas Shrugged Part 1 has hit the big screen in a relatively small way, with distribution on 300 screens in 80 cities.

"Expect opening weekend box office figures to be at least decent: the book has a fan base that is not only millions wide, but also runs deep in terms of passion. Atlas fans will likely flock to cinemas if only to see whether the long-awaited movie adaptation lives up to their expectations....

"all signs point to the fact that the mere existence of the movie is causing interest in the book to spike to new heights. According to Google Trends, search volume for 'Atlas Shrugged' has never been greater. Even more impressively, the book has surged to #4 on the Amazon bestseller list as of this writing."

No comments:

Post a Comment